How B2B Marketers Can Enter the Circle of Trust

Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing's Nick Nelson has shared, “trust is currency” and that trust is “arguably the most valuable currency in today’s B2B marketing environment.” Studies continue to show that business peers and experts have customer attention over brands. 95% of B2B buyers say they prefer credible content from industry influencers according to a study from Demand Gen Report. As a result, it is more important now than ever for marketers to find ways to become part of this new “circle of trust” for buyers. But how? Like few other marketing tactics, Influencer Marketing provides an effective way for companies to partner with credible experts that have the attention and trust of customers. B2B brand and influencer content collaborations can deliver significant marketing performance improvements across the entire customer lifecycle from awareness to purchase to advocacy. The ro..

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Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals

More vertical marketplaces are dotting the B2B landscape There are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report data. Digital Commerce 360 3 Secrets To B2B Marketing Success: Winning Inside To Win Outside A recent study examining brand purpose within B2B showed that 73 percent of purpose-centric employees are satisfied and see output some 100 percent higher, while inspired workers exhibit even higher output, at 225 percent — several findings in a recent Association of National Advertisers (ANA) report. Forbes LinkedIn Begins Internal Testing of Its Version of the Stories Format LinkedIn (client) has conducted internal trials of its own professional business flavor of the popular Stories content type, with the new conversational format test aimed at eventually augmenting conversations on the Microsoft-owned platform. Adweek Creating..

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360i Named MediaPost’s Search Agency of the Year

We’re honored to share that 360i was selected as MediaPost’s 2019 Search Agency of the Year. The MediaPost Agency of the Year Awards celebrate the top work from agencies in the past year. On the heels of our recent recognition as a Leader in the Forrester Wave: Performance Marketing Agencies, this win solidifies 360i’s reputation as the Search partner of choice for modern marketers.
Members of the 360i Search Team
As part of the assessment, 360i was recognized for using Search data to inform planning and strategy, developing custom structured data processes for being at the forefront of Shopping for every search, and for our proprietary Voice Search Monitor software that helps inform our clients’ Voice Search strategies. 360i illustrated its expertise in delivering a profoundly customized Search strategy when it began working with Sonos in 2017. Sujana Patel, Senior Marketing Manager for the Americas at Sonos, calls the team at 360i “great collaborators” after numerous successful exp..

We’re honored to share that 360i was selected as MediaPost’s 2019 Search Agency of the Year. The MediaPost Agency of the Year Awards celebrate the top work from agencies in the past year. On the heels of our recent recognition as a Leader in the Forrester Wave: Performance Marketing Agencies, this win solidifies 360i’s reputation as the Search partner of choice for modern marketers. Continue reading “360i Named MediaPost’s Search Agency of the Year”

360i #SideHustle: Building Bots & Automating Processes with Guillermo Cabrera

Welcome to the 360i #SideHustle blog series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i.
What started as a small weekend project quickly turned into a #SideHustyle project for 360i VP of Operations and Business Transformation Guillermo Cabrera and Operations Business Analyst Ken Lin. When the two of them aren’t busy managing the inner workings of 360i, they can be found creating and mastering bots. We sat down with Guillermo Cabrera to learn about his experience building and using bots to improve our processes and workflows.
360i: What made you get into developing bots?
Guillermo Cabrera (GC): When I started working at 360i, the CRER process (the process by which we approve the creation of job requirements for recruiting) was managed by email. I created a submission form which would place the data in an excel sheet. After the initial approvals, I had to write 45 individual emai..

Welcome to the 360i #SideHustle blog series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i. Continue reading “360i #SideHustle: Building Bots & Automating Processes with Guillermo Cabrera”

Social Media Resolutions for 2020

From Baby Yoda to VSCO Girls, social media culture and content was full of new memes in 2019. But social usage behavior and consumers expectations from brands remained relatively the same from previous years: consumers expect brand transparency from the causes they support to the content they create; consumers expect more experiences online from shopping to augmented reality. These usage behaviors reflect the values and lives of a growing influential target, Gen Z. With Gen Z expected to make up 40% of consumers in 2020, it’s important that marketers revisit the themes of 2019 and set strong social resolutions for 2020.
Call for Transparency Grows to New Heights
“Authenticity” has been a buzz word and the top goal for social presence and platforms for years. Demand for transparency in social media reached an all-time peak in 2019, holding everyone (people, brands, platforms) accountable for their own power of influence. Social users gravitated toward new platforms that let them be the..

From Baby Yoda to VSCO Girls, social media culture and content was full of new memes in 2019. But social usage behavior and consumers expectations from brands remained relatively the same from previous years: consumers expect brand transparency from the causes they support to the content they create; consumers expect more experiences online from shopping to augmented reality. These usage behaviors reflect the values and lives of a growing influential target, Gen Z. With Gen Z expected to make up 40% of consumers in 2020, it’s important that marketers revisit the themes of 2019 and set strong social resolutions for 2020. Continue reading “Social Media Resolutions for 2020”

Kylie Jenner’s “Rise & Shine” Moment Proves the Power of Social Commerce & Audio

This past weekend, Kylie Jenner had the Internet bopping in unison to an unexpected “chart-topper.” The reality TV star uttered three simple words in her best falsetto, “Rise and Shine” to her and Travis Scott’s 20-month old daughter Stormi Webster… and the Internet did its thing.
“Rise & Shine” dominated meme culture, was embraced by Hollywood A-Listers like Ariana Grande and Miley Cyrus, found itself remixed by DJs worldwide, spawned a trending challenge on TikTok, and racked up over 12 million views on the original YouTube video.
Within hours, “Rise & Shine” went from a content moment to a revenue opportunity when Jenner exclusively released two “Rise & Shine” hoodies priced at $65 each @TheKylieShop. TMZ reported she is also attempting to trademark the phrase to cover apparel and cosmetics.
While the ways in which the 22-year-old mogul and her fandom could have embraced “Rise & Shine” are endless, Jenner’s focus on developing a socially driven product to drop via Instagram, alon..

This past weekend, Kylie Jenner had the Internet bopping in unison to an unexpected “chart-topper.” The reality TV star uttered three simple words in her best falsetto, “Rise and Shine” to her and Travis Scott’s 20-month old daughter Stormi Webster… and the Internet did its thing. Continue reading “Kylie Jenner’s “Rise & Shine” Moment Proves the Power of Social Commerce & Audio”

360i Doubles Down on the Future of Integrated Media by Hiring Leah Meranus as EVP, Managing Director

We’re excited to welcome accomplished performance-driven leader Leah Meranus as EVP & Managing Director, Integrated Media. In this new role, Leah will help accelerate our goal of making all media decisions fully accountable, with traditional channels held to the same level accountability as digital channels. She will partner with our existing media leadership to ensure consistency across 25+ integrated media accounts by building out unified media processes and continuing to elevate the agency’s best-in-class offerings.
Leah Meranus
Prior to joining, Leah served as Global Chief Experience Officer at media agency Initiative. She also previously served as their Global Managing Partner of Business Development and Chief Growth Officer, and was tasked with driving business strategies and processes to help foster growth for the agency. During her tenure, Initiative was named “Comeback Agency of the Year” by Ad Age and “U.S. Media Agency of the Year” by Adweek. Before that, Leah was Senior P..

We’re excited to welcome accomplished performance-driven leader Leah Meranus as EVP & Managing Director, Integrated Media. In this new role, Leah will help accelerate our goal of making all media decisions fully accountable, with traditional channels held to the same level accountability as digital channels. She will partner with our existing media leadership to ensure consistency across 25+ integrated media accounts by building out unified media processes and continuing to elevate the agency’s best-in-class offerings. Continue reading “360i Doubles Down on the Future of Integrated Media by Hiring Leah Meranus as EVP, Managing Director”

October Hot Jobs: Browse 360i’s Latest Openings

We had a fantastic summer here at 360i. Not only did we welcome some new faces to the team, including Kristin Maverick, we launched some awesome work for Kroger, and we were named a Leader in the Forrester Wave: Performance Marketing Agencies, Q3 2019 report. We’re keeping the momentum up as we head into fall, and we hope you’ll join us. Check out a selection of our new job openings in Atlanta, Chicago and New York below, or visit our careers page for more opportunities.
Internal Communications Manager – New York, NY
We’re seeking an articulate, organized and energetic communications pro to support internal and external communications, as well as ongoing employee engagement. This person will work closely with our Marketing, HR and executive teams, and play a key role in impacting company culture and reputation. The ideal candidate will have strong written and oral communication skills and must be a strategic thinker that’s capable of translating complex issues to digestible communicat..

We had a fantastic summer here at 360i. Not only did we welcome some new faces to the team, including Kristin Maverick, we launched some awesome work for Kroger, and we were named a Leader in the Forrester Wave: Performance Marketing Agencies, Q3 2019 report. We’re keeping the momentum up as we head into fall, and we hope you’ll join us. Check out a selection of our new job openings in Atlanta, Chicago and New York below, or visit our careers page for more opportunities. Continue reading “October Hot Jobs: Browse 360i’s Latest Openings”

New Orleans Tourism Partners with Spotify and 360i to Launch First-of-its-Kind “Offline Playlist”

To celebrate the musical significance and diversity of New Orleans, we partnered with New Orleans Tourism Marketing Corporation (NOTMC) and Spotify to create a once-in-a-lifetime experience for music-lovers. From jazz and hip hop, to funk, blues, zydeco, and indie, we analyzed the authentic sound of New Orleans and developed the “Offline Playlist“- (referred to as Side A: Studio). The curated Spotify playlist features famous local New Orleans artists including the Preservation Hall Jazz Band, Jon Batiste, Amy Shaw, and Curren$y, among many other legendary performers. Using data from the Offline Playlist, NOTMC selected an exclusive group of listeners – with nothing in common but their love for New Orleans music – to experience the “Offline Playlist” live, with the artists performing for them exclusively at the iconic venue Preservation Hall. Collectively, the performing artists have more than 100 million Spotify streams and six Grammy nominations, and they all came together for the fir..

To celebrate the musical significance and diversity of New Orleans, we partnered with New Orleans Tourism Marketing Corporation (NOTMC) and Spotify to create a once-in-a-lifetime experience for music-lovers. From jazz and hip hop, to funk, blues, zydeco, and indie, we analyzed the authentic sound of New Orleans and developed the “Offline Playlist“- (referred to as Side A: Studio). The curated Spotify playlist features famous local New Orleans artists including the Preservation Hall Jazz Band, Jon Batiste, Amy Shaw, and Curren$y, among many other legendary performers. Using data from the Offline Playlist, NOTMC selected an exclusive group of listeners – with nothing in common but their love for New Orleans music – to experience the “Offline Playlist” live, with the artists performing for them exclusively at the iconic venue Preservation Hall. Collectively, the performing artists have more than 100 million Spotify streams and six Grammy nominations, and they all came together for the first time for this live music experience. Continue reading “New Orleans Tourism Partners with Spotify and 360i to Launch First-of-its-Kind “Offline Playlist””

360i Named a Leader in The Forrester Wave™: Performance Marketing Agencies, Q3 2019

Today Forrester Research released “The Forrester Wave: Performance Marketing Agencies, Q3 2019 report” naming 360i a Leader in Performance Marketing. According to Forrester, “360i looks to bring performance and brand marketing together. A perennial powerhouse in our search marketing agencies Forrester Wave reports, 360i offers a performance marketing practice for marketers looking for an agency to not only manage search, social, and display, but also innovate alongside its clients.” The report goes on to say, “360i excels at multichannel performance marketing planning and audience insights. Clients love 360i’s ability to think about campaigns differently based on what will give them a leg up against competitors.”
Conducted by influential research and advisory firm Forrester, the report provides an overview of the performance marketing agency landscape, evaluating the most significant performance marketing providers against 28 criteria in three main categories: current offering, strate..

Today Forrester Research released “The Forrester Wave: Performance Marketing Agencies, Q3 2019 report” naming 360i a Leader in Performance Marketing. According to Forrester, “360i looks to bring performance and brand marketing together. A perennial powerhouse in our search marketing agencies Forrester Wave reports, 360i offers a performance marketing practice for marketers looking for an agency to not only manage search, social, and display, but also innovate alongside its clients.” The report goes on to say, “360i excels at multichannel performance marketing planning and audience insights. Clients love 360i’s ability to think about campaigns differently based on what will give them a leg up against competitors.” Continue reading “360i Named a Leader in The Forrester Wave™: Performance Marketing Agencies, Q3 2019”