MarTech Minute: Agile CDP, AnyClip free and another event goes online

MarTech Today Get the most important digital marketing news each day. See terms.

MarTech Minute: Agile CDP, AnyClip free and another event goes online It’s nice to see martech companies giving away their products for a period to help out. Henry Powderly on March 27, 2020 at 3:32 pm More Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.
FREE FOR NOW. AnyClip has joined the ranks of platform providers, making its tool available for free during the coronavirus crisis. The platform allows publishers (or any company that produces video content) to create destinations that mimic the kind of experiences you find on popular streaming services. The platform also uses AI to pull in other video that can be syndicated into their ..

MarTech Today

Get the most important digital marketing news each day. See terms.

MarTech Minute: Agile CDP, AnyClip free and another event goes online

It’s nice to see martech companies giving away their products for a period to help out.

Henry Powderly on March 27, 2020 at 3:32 pm

  • More

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.

FREE FOR NOW. AnyClip has joined the ranks of platform providers, making its tool available for free during the coronavirus crisis. The platform allows publishers (or any company that produces video content) to create destinations that mimic the kind of experiences you find on popular streaming services. The platform also uses AI to pull in other video that can be syndicated into their destinations. Why we care: Businesses are hurting – especially publishers. At the community service level, it’s nice to see martech companies giving away their products for a period to help out. Of course, it’s important to remember these deals won’t last forever, so if you fall in love with a platform – and you eventually will – how do you, say, put a ring on it? Source: AnyClip

ANOTHER EVENT GONE VIRTUAL. The global Brand Safety Summit Series has joined the rest of the event-producing world in moving its events virtual for 2020. “The present pandemic demands that we adapt how we meet — but it doesn’t diminish why we meet,” said Rob Rasko, CEO of The 614 Group and president of the Brand Safety Series.“ Why we care: We appreciate Rob (who writes for us) and support his work on the side of ad safety. Count us among the brands who overnight became digital events producers. It’s not an easy change. Source: Brand Safety Summit Series

AGILE CDP? That’s what OpenPrise is calling its latest platform for B2B marketers. Its Operprise Agile CDP claims that level of agility due to its being built on op of its orchestration platform. The CDP also claims to handle Salesforce and Marketo data in a way that other CDPs do not. Why we care: It’s hard to verify everything platforms claim in their news releases, but in a sector as hot as CDP, the orchestration elements they describe seem incredibly useful. Ask for a demo if you are shopping for one of these. Source: Openprise

About The Author

Henry Powderly Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.

Related Topics

Channel: MarTech TodayCustomer Data PlatformInternet Marketing IndustryMarTech Minute

Get the most important digital marketing news each day. See terms.

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Leave a Reply

Your email address will not be published. Required fields are marked *