360i Named MediaPost’s Search Agency of the Year

We’re honored to share that 360i was selected as MediaPost’s 2019 Search Agency of the Year. The MediaPost Agency of the Year Awards celebrate the top work from agencies in the past year. On the heels of our recent recognition as a Leader in the Forrester Wave: Performance Marketing Agencies, this win solidifies 360i’s reputation as the Search partner of choice for modern marketers.
Members of the 360i Search Team
As part of the assessment, 360i was recognized for using Search data to inform planning and strategy, developing custom structured data processes for being at the forefront of Shopping for every search, and for our proprietary Voice Search Monitor software that helps inform our clients’ Voice Search strategies. 360i illustrated its expertise in delivering a profoundly customized Search strategy when it began working with Sonos in 2017. Sujana Patel, Senior Marketing Manager for the Americas at Sonos, calls the team at 360i “great collaborators” after numerous successful exp..

We’re honored to share that 360i was selected as MediaPost’s 2019 Search Agency of the Year. The MediaPost Agency of the Year Awards celebrate the top work from agencies in the past year. On the heels of our recent recognition as a Leader in the Forrester Wave: Performance Marketing Agencies, this win solidifies 360i’s reputation as the Search partner of choice for modern marketers. Continue reading “360i Named MediaPost’s Search Agency of the Year”

360i #SideHustle: Building Bots & Automating Processes with Guillermo Cabrera

Welcome to the 360i #SideHustle blog series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i.
What started as a small weekend project quickly turned into a #SideHustyle project for 360i VP of Operations and Business Transformation Guillermo Cabrera and Operations Business Analyst Ken Lin. When the two of them aren’t busy managing the inner workings of 360i, they can be found creating and mastering bots. We sat down with Guillermo Cabrera to learn about his experience building and using bots to improve our processes and workflows.
360i: What made you get into developing bots?
Guillermo Cabrera (GC): When I started working at 360i, the CRER process (the process by which we approve the creation of job requirements for recruiting) was managed by email. I created a submission form which would place the data in an excel sheet. After the initial approvals, I had to write 45 individual emai..

Welcome to the 360i #SideHustle blog series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i. Continue reading “360i #SideHustle: Building Bots & Automating Processes with Guillermo Cabrera”

Social Media Resolutions for 2020

From Baby Yoda to VSCO Girls, social media culture and content was full of new memes in 2019. But social usage behavior and consumers expectations from brands remained relatively the same from previous years: consumers expect brand transparency from the causes they support to the content they create; consumers expect more experiences online from shopping to augmented reality. These usage behaviors reflect the values and lives of a growing influential target, Gen Z. With Gen Z expected to make up 40% of consumers in 2020, it’s important that marketers revisit the themes of 2019 and set strong social resolutions for 2020.
Call for Transparency Grows to New Heights
“Authenticity” has been a buzz word and the top goal for social presence and platforms for years. Demand for transparency in social media reached an all-time peak in 2019, holding everyone (people, brands, platforms) accountable for their own power of influence. Social users gravitated toward new platforms that let them be the..

From Baby Yoda to VSCO Girls, social media culture and content was full of new memes in 2019. But social usage behavior and consumers expectations from brands remained relatively the same from previous years: consumers expect brand transparency from the causes they support to the content they create; consumers expect more experiences online from shopping to augmented reality. These usage behaviors reflect the values and lives of a growing influential target, Gen Z. With Gen Z expected to make up 40% of consumers in 2020, it’s important that marketers revisit the themes of 2019 and set strong social resolutions for 2020. Continue reading “Social Media Resolutions for 2020”