Kylie Jenner’s “Rise & Shine” Moment Proves the Power of Social Commerce & Audio

This past weekend, Kylie Jenner had the Internet bopping in unison to an unexpected “chart-topper.” The reality TV star uttered three simple words in her best falsetto, “Rise and Shine” to her and Travis Scott’s 20-month old daughter Stormi Webster… and the Internet did its thing.
“Rise & Shine” dominated meme culture, was embraced by Hollywood A-Listers like Ariana Grande and Miley Cyrus, found itself remixed by DJs worldwide, spawned a trending challenge on TikTok, and racked up over 12 million views on the original YouTube video.
Within hours, “Rise & Shine” went from a content moment to a revenue opportunity when Jenner exclusively released two “Rise & Shine” hoodies priced at $65 each @TheKylieShop. TMZ reported she is also attempting to trademark the phrase to cover apparel and cosmetics.
While the ways in which the 22-year-old mogul and her fandom could have embraced “Rise & Shine” are endless, Jenner’s focus on developing a socially driven product to drop via Instagram, alon..

This past weekend, Kylie Jenner had the Internet bopping in unison to an unexpected “chart-topper.” The reality TV star uttered three simple words in her best falsetto, “Rise and Shine” to her and Travis Scott’s 20-month old daughter Stormi Webster… and the Internet did its thing. Continue reading “Kylie Jenner’s “Rise & Shine” Moment Proves the Power of Social Commerce & Audio”

360i Doubles Down on the Future of Integrated Media by Hiring Leah Meranus as EVP, Managing Director

We’re excited to welcome accomplished performance-driven leader Leah Meranus as EVP & Managing Director, Integrated Media. In this new role, Leah will help accelerate our goal of making all media decisions fully accountable, with traditional channels held to the same level accountability as digital channels. She will partner with our existing media leadership to ensure consistency across 25+ integrated media accounts by building out unified media processes and continuing to elevate the agency’s best-in-class offerings.
Leah Meranus
Prior to joining, Leah served as Global Chief Experience Officer at media agency Initiative. She also previously served as their Global Managing Partner of Business Development and Chief Growth Officer, and was tasked with driving business strategies and processes to help foster growth for the agency. During her tenure, Initiative was named “Comeback Agency of the Year” by Ad Age and “U.S. Media Agency of the Year” by Adweek. Before that, Leah was Senior P..

We’re excited to welcome accomplished performance-driven leader Leah Meranus as EVP & Managing Director, Integrated Media. In this new role, Leah will help accelerate our goal of making all media decisions fully accountable, with traditional channels held to the same level accountability as digital channels. She will partner with our existing media leadership to ensure consistency across 25+ integrated media accounts by building out unified media processes and continuing to elevate the agency’s best-in-class offerings. Continue reading “360i Doubles Down on the Future of Integrated Media by Hiring Leah Meranus as EVP, Managing Director”

October Hot Jobs: Browse 360i’s Latest Openings

We had a fantastic summer here at 360i. Not only did we welcome some new faces to the team, including Kristin Maverick, we launched some awesome work for Kroger, and we were named a Leader in the Forrester Wave: Performance Marketing Agencies, Q3 2019 report. We’re keeping the momentum up as we head into fall, and we hope you’ll join us. Check out a selection of our new job openings in Atlanta, Chicago and New York below, or visit our careers page for more opportunities.
Internal Communications Manager – New York, NY
We’re seeking an articulate, organized and energetic communications pro to support internal and external communications, as well as ongoing employee engagement. This person will work closely with our Marketing, HR and executive teams, and play a key role in impacting company culture and reputation. The ideal candidate will have strong written and oral communication skills and must be a strategic thinker that’s capable of translating complex issues to digestible communicat..

We had a fantastic summer here at 360i. Not only did we welcome some new faces to the team, including Kristin Maverick, we launched some awesome work for Kroger, and we were named a Leader in the Forrester Wave: Performance Marketing Agencies, Q3 2019 report. We’re keeping the momentum up as we head into fall, and we hope you’ll join us. Check out a selection of our new job openings in Atlanta, Chicago and New York below, or visit our careers page for more opportunities. Continue reading “October Hot Jobs: Browse 360i’s Latest Openings”