New Orleans Tourism Partners with Spotify and 360i to Launch First-of-its-Kind “Offline Playlist”

To celebrate the musical significance and diversity of New Orleans, we partnered with New Orleans Tourism Marketing Corporation (NOTMC) and Spotify to create a once-in-a-lifetime experience for music-lovers. From jazz and hip hop, to funk, blues, zydeco, and indie, we analyzed the authentic sound of New Orleans and developed the “Offline Playlist“- (referred to as Side A: Studio). The curated Spotify playlist features famous local New Orleans artists including the Preservation Hall Jazz Band, Jon Batiste, Amy Shaw, and Curren$y, among many other legendary performers. Using data from the Offline Playlist, NOTMC selected an exclusive group of listeners – with nothing in common but their love for New Orleans music – to experience the “Offline Playlist” live, with the artists performing for them exclusively at the iconic venue Preservation Hall. Collectively, the performing artists have more than 100 million Spotify streams and six Grammy nominations, and they all came together for the fir..

To celebrate the musical significance and diversity of New Orleans, we partnered with New Orleans Tourism Marketing Corporation (NOTMC) and Spotify to create a once-in-a-lifetime experience for music-lovers. From jazz and hip hop, to funk, blues, zydeco, and indie, we analyzed the authentic sound of New Orleans and developed the “Offline Playlist“- (referred to as Side A: Studio). The curated Spotify playlist features famous local New Orleans artists including the Preservation Hall Jazz Band, Jon Batiste, Amy Shaw, and Curren$y, among many other legendary performers. Using data from the Offline Playlist, NOTMC selected an exclusive group of listeners – with nothing in common but their love for New Orleans music – to experience the “Offline Playlist” live, with the artists performing for them exclusively at the iconic venue Preservation Hall. Collectively, the performing artists have more than 100 million Spotify streams and six Grammy nominations, and they all came together for the first time for this live music experience. Continue reading “New Orleans Tourism Partners with Spotify and 360i to Launch First-of-its-Kind “Offline Playlist””

360i Named a Leader in The Forrester Wave™: Performance Marketing Agencies, Q3 2019

Today Forrester Research released “The Forrester Wave: Performance Marketing Agencies, Q3 2019 report” naming 360i a Leader in Performance Marketing. According to Forrester, “360i looks to bring performance and brand marketing together. A perennial powerhouse in our search marketing agencies Forrester Wave reports, 360i offers a performance marketing practice for marketers looking for an agency to not only manage search, social, and display, but also innovate alongside its clients.” The report goes on to say, “360i excels at multichannel performance marketing planning and audience insights. Clients love 360i’s ability to think about campaigns differently based on what will give them a leg up against competitors.”
Conducted by influential research and advisory firm Forrester, the report provides an overview of the performance marketing agency landscape, evaluating the most significant performance marketing providers against 28 criteria in three main categories: current offering, strate..

Today Forrester Research released “The Forrester Wave: Performance Marketing Agencies, Q3 2019 report” naming 360i a Leader in Performance Marketing. According to Forrester, “360i looks to bring performance and brand marketing together. A perennial powerhouse in our search marketing agencies Forrester Wave reports, 360i offers a performance marketing practice for marketers looking for an agency to not only manage search, social, and display, but also innovate alongside its clients.” The report goes on to say, “360i excels at multichannel performance marketing planning and audience insights. Clients love 360i’s ability to think about campaigns differently based on what will give them a leg up against competitors.” Continue reading “360i Named a Leader in The Forrester Wave™: Performance Marketing Agencies, Q3 2019”